Weekly Roundup is an update on what’s going on in my world. Welcome!
Some months ago I saved a post entitled “What It Takes To Go Full-Time As An Indie Author”. Unfortunately, the post is now “marked private by the owner” so I can’t tell you who wrote it. The writer claims to be making four figures per month through hard work (not luck), and following this must-do list:
- Study your market. No that isn’t selling out, it’s making sure you understand what your readers want.
- Get top quality, genre-appropriate covers. They should look like the bestsellers in your genre.
- Learn how to write a really hooky blurb. Copy writing is a completely different beast to fiction writing.
- Write books that people want to read. Yes you can write for yourself, but that’s going to make going full-time, far, far, more difficult.
- Learn how to market. I don’t mean that stuff about getting a big Twitter following, I mean CPC ads and newsletter marketing. There are plenty of books and resources out there to teach you the ropes for both of those.
- Target your readers and only your readers. Some people go for the spaghetti approach, but that has been shown to drastically screw things up. You need tight also-boughts that are relevant to your book. Don’t waste money marketing your dark UF to humorous UF readers.
- Publish regularly. You don’t have to publish every month, but 4 books a year is the ideal minimum. You’ll need to run ads between launches to keep eyes on your books though.
Wow! While this formula apparently worked for the author, I will never be able to afford the time or expense to make it happen. Even if I could quit my job today and do nothing but write, I would need professional help with all the aspects of marketing, which involves four of the seven suggestions in the list above. I would guess most indie authors share this same struggle and despair of ever reaching full-time author status.
One additional objection is the whole “write what people want to read” mantra. While I understand the concept, and agree in principle, I dare say most authors want to write what appeals to them, not simply what will sell. Cranking out garbage simply because people will buy it gives all authors a bad name. On the other hand, churning out book after book with no personal appeal seems like a soul-sucking waste of time. Much of my joy and satisfaction as an author comes from writing about what speaks to me, interests me, or what stirs my passion. All of that is very personal and cannot be reduced to “write what people want to read”.
So, am I ever going to go full-time as an author? I’m sure you’ve already guessed the answer. Unless lightning strikes or I can retire with lots of extra cash, I don’t see it happening. Discouraging? Yes. Will it stop me? No. I write because I enjoy it! I have things to say and stories to tell, and readers like my stuff. In the meantime, if anything changes, I’ll be sure to let you know.
Update on Traitor’s Moon – I’m about two-thirds of the way through the last chapter! Next comes the Epilogue where I tie up loose threads and drop some hints for the next book in the series, but the end is near (in a good way)! I’m still on target for finishing by the end of the year, with a tentative launch in late January. Word count stands at 104,000+.
The final chapter deals mostly with the primary antagonist receiving his comeuppance, and I’ve been editing and re-editing the manuscript to get it just right. This person has been a thorn in everyone’s side since the middle of the first book, and now the time has come to give him what he deserves. I must say, it’s been most satisfying, and I hope my readers will be pleased!